Profiling Spanish Prospective Buyers of Electric Vehicles Based on Demographics
| Autor: | Guillermo de Haro, Daniel Alonso-Martínez, José Esteves |
|---|---|
| Přispěvatelé: | Organizacion de Empresa, Facultad de Ciencias Economicas y Empresariales |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Geography
Planning and Development Automotive industry TJ807-830 Sample (statistics) smart urban mobility automotive market Electric vehicle Management Monitoring Policy and Law Business model TD194-195 Renewable energy sources Demand response Profiling (information science) GE1-350 Marketing Electromobility electric vehicles Environmental effects of industries and plants Renewable Energy Sustainability and the Environment business.industry Automotive market sustainability Preference Smart urban mobility electromobility Environmental sciences Sustainability Traffic congestion demand response Ingenierías Transporte terrestre Business |
| Zdroj: | Sustainability Volume 13 Issue 16 BULERIA. Repositorio Institucional de la Universidad de León instname Sustainability, Vol 13, Iss 9223, p 9223 (2021) |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su13169223 |
| Popis: | As traffic congestion and air pollution rise at alarming rates in many cities worldwide, new smart technologies are emerging to meet the urban mobility challenge. In addition, automotive firms have transformed their business models to make them more sustainable and to adjust to demand response. Electric vehicles (EVs) represent a viable option to reduce ecological damage and improve public health. However, in the previous literature, no consensus has been reached on the profile of prospective buyers of EVs. Based on a large-scale sample of Spanish citizens and using cluster analysis, our study provides a better understanding of the demographics of such prospective buyers. We identified four types of EV prospective buyers. Our results show that although men have a strong preference for EVs, low-income older women prove to be the most EV-aware group their automotive driving experience and concern for sustainability could be among the underlying causes of this particular interest. Another valuable insight is the greater partiality of older people for EVs. These findings have many implications for managers, especially in the automotive industry, policymakers, and sustainability strategists. They show that EV prospective buyers should not be approached as a homogeneous group but as a heterogeneous group with different socio-demographic characteristics that might help decision-makers make better business decisions. |
| Databáze: | OpenAIRE |
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