Customer Engagement in Sport: An Updated Review and Research Agenda

Autor:	Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit, Jason P. Doyle
Rok vydání:	2022
Předmět:	Decision Sciences(all) Organizational Behavior and Human Resource Management conceptual model fans General Decision Sciences Physical Therapy Sports Therapy and Rehabilitation customer engagement SDG 3 - Good Health and Well-being Orthopedics and Sports Medicine relationships participants
Zdroj:	McDonald, H, Biscaia, R, Yoshida, M, Conduit, J & Doyle, J 2022, ' Customer Engagement in Sport: An updated review and research agenda ', Journal of Sport Management, vol. 36, no. 3, pp. 289-304 . https://doi.org/10.1123/jsm.2021-0233
ISSN:	1543-270X 0888-4773
DOI:	10.1123/jsm.2021-0233
Popis:	Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties. Central to this, is the need to develop an understanding of why a customer would choose to invest their resources (cognitive, emotional, and behavioral) with an organization, to be able to better facilitate this engagement and properly value the outcomes from it. Sport, with its inherently strong interactions for both participants and fans, would seem an ideal setting to study CE. To date, however, the CE work in sport domains has largely followed established paths. Given CE’s potential to unify many disparate areas of sport research, this paper presents a comprehensive review of the CE work to date and highlights several ways sport can leverage and advance this work through both academic research and management practice.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a08a3ee6b03db3a356cf8edb09b120ff https://doi.org/10.1123/jsm.2021-0233 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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