| Popis: |
Organic products seeped into the mainstream of the Indian market from decades with regeneration and shedding insight on sustainable food production. Presently customers typically understand the credentials of organic living, shell out to pay a premium for these products. But the negative repercussion towards the product and delusion towards organic labels slackens the product demands. This creates glitches for the organic industries, which are thriving hard to widen the market. The conventional products have created havoc by created colossal damage of 40% by household consumption and rest damage from the industry. So, it has become imperative for individuals to stick towards organic consumption. This case study identifies the issues of sustainable food consumption and the perceptible behaviour of customers towards organic products. The data is obtained from secondary sources of literature reviews, exhaustive journals and also internet sources. Studies highlight the organic food markets and its consumption rate along with the progress of the industry and obstacle faced by the producers |
