Learning from science news via interactive and animated data visualizations: an investigation combining eye tracking, online survey, and cued retrospective reporting
| Autor: | Greussing, Esther, Kessler, Sabrina Heike, Boomgaarden, Hajo G. |
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| Přispěvatelé: | University of Zurich, Greussing, Esther |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Cued speech
Sociology and Political Science business.industry Computer science animation Animation visual science communication eye tracking Data visualization Interactivity 10240 Department of Communication and Media Research interactivity Human–computer interaction 3312 Sociology and Political Science Eye tracking data visualization business Memory test 070 News media journalism & publishing information perception |
| Popis: | Relying on a multimethod approach with eye tracking, cued retrospective reporting, and a memory test, this experimental study ( N = 45) shows how individuals engage with static, interactive, and interactive-animated data visualizations embedded in online science news. The results suggest that interactivity and animation engage participants most strongly: The second part of the news article is fixated the longest by participants exposed to the interactive-animated visualization, which translates into higher learning outcomes. However, the dynamic process of news reception requires a nuanced understanding of how users attend to visual and textual parts of a message to make informed statements about their effectiveness. |
| Databáze: | OpenAIRE |
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