Content and Order in the Formation of Impressions
| Autor: | Walter D. Mink, Peter F. Briggs |
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| Rok vydání: | 1965 |
| Předmět: | |
| Zdroj: | Perceptual and Motor Skills. 20:765-770 |
| ISSN: | 1558-688X 0031-5125 |
| DOI: | 10.2466/pms.1965.20.3.765 |
| Popis: | Two contrasting character descriptions from each of three short stories were rated by Ss on a set of semantic differential scales and a set of descriptive statements. Ratings were obtained for two orders of presentation and in two conditions of judgment. In one condition, a rating was introduced after the reading of the first story section, as well as at the conclusion of reading the second section. In the other condition, the rating occurred only at the conclusion of reading the second section. The results indicate that some story sections dominate the final judgment regardless of order or interpolated judgment. When such a potency effect is not a factor, primacy (first impression) effects occur when intermediate judgment is not interpolated, and recency (last impression) effects are strengthened when intermediate judgment is interpolated. For two of the three characters the potency of one episode influenced final impressions. The design of the study permits an analysis of content effects in impression-formation and the results suggest the value of the further investigation of content variables which influence the judgment of characteristics of others. |
| Databáze: | OpenAIRE |
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