Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy
| Autor: | Berkers, Frank, Türetken, Oktay, Özkan, Baris, Wilbik, Anna, Adali, Onat Ege, Gilsing, Rick, Grefen, Paul W.P.J., Camarinha-Matos, L.M., Afsarmanesh, H., Ortiz, A. |
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| Přispěvatelé: | Dept. of Advanced Computing Sciences, RS: FSE DACS, Information Systems IE&IS, Departmental Office IE&IS, EAISI Mobility, EAISI Health |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Process management
Scope (project management) Computer science Collaborative network Scale (chemistry) 05 social sciences 020207 software engineering Context (language use) 02 engineering and technology Strategic objectives Business model Structuring Software deployment 0502 economics and business 0202 electrical engineering electronic engineering information engineering Strategic management Digital business strategy 050203 business & management Digital platform |
| Zdroj: | Boosting Collaborative Networks 4.0: PRO-VE 2020: Boosting Collaborative Networks 4.0, 598, 47-60 Boosting Collaborative Networks 4.0: 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, Valencia, Spain, November 23–25, 2020, Proceedings, 47-60 STARTPAGE=47;ENDPAGE=60;TITLE=Boosting Collaborative Networks 4.0 Boosting Collaborative Networks 4.0 ISBN: 9783030624118 PRO-VE |
| Popis: | The widespread deployment of digital technologies has resulted in a hyperconnected context for business organizations. Currently many ventures, both start-ups and incumbents, consider engaging in a Digital Platform Business Strategy to create and capture value in collaborative ecosystems. This type of strategy strongly differs from a conventional Business Strategy in speed, scale, scope and interaction with the ecosystem. Business Models are used to realize a strategy, but little guidance and support exists for the specification of business models realizing a Digital Business Platform Business Strategy. This affects an organization's responsiveness to digital opportunities. To address this gap, this paper proposes a novel method to support the derivation of Business Model Design Requirements from a Digital Platform Business Strategic Objective. The method uses a Catalogue of Strategy Elements as a starting point to generate Subobjectives and Business Model Design Requirement Specification Cards as a structuring tool to facilitate the transformation of these Subobjectives into Business Model Design Requirements. The method is demonstrated using a historical platform case study. We show that our approach generates Business Model Design Requirements in a structured way and in line with Business Strategy. As a positive by-product the method creates options for business model evolution. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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