Social media conversations about community water fluoridation: formative research to guide health communication
| Autor: | Gary B. Wilcox, Caren George, Lindsay Bouchacourt, Beth Stewart, Michael Mackert, Lee Ann Kahlor, Allison J. Lazard, Deena Kemp, Josefine Ortiz Wolfe |
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| Rok vydání: | 2020 |
| Předmět: |
medicine.medical_specialty
media_common.quotation_subject Dental Caries 03 medical and health sciences 0302 clinical medicine Fluoridation Political science Fluoride toothpaste medicine Humans Conversation Social media Water fluoridation Child General Dentistry Health communication media_common 030505 public health business.industry Dental health Public health Public Health Environmental and Occupational Health 030206 dentistry Public relations Texas Health Communication 0305 other medical science business Social Media Formative research |
| Zdroj: | Journal of Public Health Dentistry. 81:162-166 |
| ISSN: | 1752-7325 0022-4006 |
| DOI: | 10.1111/jphd.12404 |
| Popis: | Objectives Community water fluoridation (CWF) is one of the greatest public health achievements of the 20th century. Despite this achievement, there are still misunderstandings about the safety of water fluoridation. Previous communication campaigns advocating CWF have been unsuccessful in combating these misunderstandings, suggesting a need for a new way to promote CWF. The goal of this article is to guide research for future campaigns by analyzing the digital conversation regarding community water fluoridation and other forms of fluoride in the state of Texas. Methods NUVI software extracted tweets from Twitter, and SAS Text Miner 12.1 software revealed topics related to water fluoridation. Results The results uncovered eight topics related to water fluoridation. Overall, the analysis showed mixed reactions toward water fluoridation, fluoride toothpaste, and children's dental health. Conclusions The findings of the text analysis will guide future research, with the goal of building a pro-CWF effort in Texas. |
| Databáze: | OpenAIRE |
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