Improving the Sales Forecast for Consumer Durables

Autor:	S. F. Buck, D. A. Brown, F. G. Pyatt
Rok vydání:	1965
Předmět:	Marketing Economics and Econometrics Sales forecast Commerce 0502 economics and business 05 social sciences 050211 marketing 0501 psychology and cognitive sciences Business Durable good Business and International Management 050105 experimental psychology Purchasing
Zdroj:	Journal of Marketing Research. 2:229-234
ISSN:	1547-7193 0022-2437
DOI:	10.1177/002224376500200301
Popis:	Two methods are given for estimating future demand for durable goods. Both require detailed information on past consumer purchasing behavior but not on future intentions. The first method considers the different segments of the total market, and the second deals with household preferences and priority patterns. The replacement component of the market is considered in terms of a life distribution.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8818011c3c018d9b97b131d210bc880a https://doi.org/10.1177/002224376500200301 Zobrazit plný text záznamu Plný text ve formátu PDF