The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers
| Autor: | Parobek Ján, Ana Dopico, Nosálová Martina, Loučanová Erika |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
o32
Economics and Econometrics o31 Process management Strategy and Management media_common.quotation_subject packaging 0211 other engineering and technologies Active packaging 5311.05 Marketing (Comercialización) 02 engineering and technology Age and gender Regional economics. Space in economics intelligent and active packaging SAFER Perception 0502 economics and business Slovak 021108 energy Business and International Management Business management HB71-74 media_common 05 social sciences language.human_language innovation Variable (computer science) Economics as a science Kano model HT388 language Business 050203 business & management Finance |
| Zdroj: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, Vol 28, Iss 1, Pp 35-45 (2018) |
| ISSN: | 2285-3065 1584-2339 |
| Popis: | Intelligent innovation represents any autonomic change with positive impact to the customer. They increase the comfort of the customer and concurrently they represent more effective, more economical, healthier and safer solution. This term is not so usual in Slovakia, however intelligent innovation are present on the market. For that in the article intelligent innovation assessment, we focused on intelligent and active packaging, the occurrence of which we have mostly noticed on the Slovak market. The paper deals with the evaluation of the perception of packaging innovations by using the Kano model. According to research results, intelligent and active packaging influence customers and therefore constitutes a tool of competitiveness in Slovakia. However, considering the specification of their requirements, the degree of impact is very variable and specific to customers of different gender and age. |
| Databáze: | OpenAIRE |
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