The strategic orientation of universities in knowledge transfer activities
| Autor: | Paola Giuri, Laura Toschi, Federico Munari, Alessandra Scandura |
|---|---|
| Přispěvatelé: | giuri paola, munari federico, scandura alessandra, toschi laura |
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
020209 energy
4. Education Field (Bourdieu) Prestige 05 social sciences University prestige Knowledge transfer 02 engineering and technology Strategic orientation University strategy Strategic goal University specialization Management of Technology and Innovation 0502 economics and business 0202 electrical engineering electronic engineering information engineering Societal development Relevance (information retrieval) Business Marketing Business and International Management 050203 business & management Applied Psychology Diversity (business) |
| Popis: | Previous research has claimed that universities can enhance the effectiveness of knowledge transfer activities by establishing a clear strategic goal and aligning all their activities towards that direction. To shed new light on this issue, in this paper we explore the determinants of universities' strategic choices in the field of knowledge transfer (KT). We identify theoretically and empirically three university KT strategies: income-generation strategy, service-to-faculty strategy, and local development strategy. We then investigate the role of university-level factors that determine the strategic choice of universities, particularly focusing on university horizontal (generalist vs. specialist) and vertical (high vs. low prestige) diversity. The empirical analysis relies on a unique survey of 178 university TTO managers across European universities, combined with additional data sources. Our results show that generalist and low prestige universities mainly pursue the local development strategy, while specialist and high prestige ones are more oriented towards the income generation strategy. These findings are highly relevant for theory and practice of KT in academic insitutions, given the relevance that the university third mission has for economic and societal development. |
| Databáze: | OpenAIRE |
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