The Interplay of Religious Symbols and Cultural Values Theory in Advertising
| Autor: | Gintarė Kriaučiūnaitė-Lazauskienė, Rima Žitkienė |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
05 social sciences
consumerism Advertising branding 06 humanities and the arts 0603 philosophy ethics and religion HD28-70 0502 economics and business cultural values Cultural values Management. Industrial management 060301 applied ethics Sociology Business management religious symbols advertising 050203 business & management ComputingMilieux_MISCELLANEOUS |
| Zdroj: | Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 81, Iss 1, Pp 119-137 (2019) |
| ISSN: | 2335-8750 |
| Popis: | The purpose of this paper is to analyse symbolic advertising and its effect on cultural values in the consumer society. A conceptual framework is grounded in the scientific literature analysis on Christian religious symbols in advertising along with a critical view of its impact on consumers’ cultural values. There is a lack of empirical studies regarding consumers’ approaches towards religious symbols in advertising and their impact on consumption in different cultural values. In this article we are trying to seek an alternative approach to advertising, social, and cultural trends in society. |
| Databáze: | OpenAIRE |
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