Employing interpersonal influence to promote multivitamin use
| Autor: | Franklin J. Boster, Kyle R. Andrews, Paul A. Mongeau, Christopher J. Carpenter |
|---|---|
| Rok vydání: | 2011 |
| Předmět: |
Adult
Male Health (social science) Content area Adolescent Process (engineering) Communication Interpersonal influence Data Collection Persuasive Communication Health Promotion Vitamins Peer Group Test (assessment) Young Adult Health Communication Intervention (counseling) Humans Female Interpersonal Relations Multivitamin Psychology Social psychology Program Evaluation |
| Zdroj: | Health communication. 27(4) |
| ISSN: | 1532-7027 |
| Popis: | Boster, Kotowski, Andrews, and Serota (2011 ) proposed that superdiffusers are well connected, persuasive, and a maven in a content area. They proposed that superdiffusers, if recruited, could promote the adoption of health practices. In this article a model of this process is presented, and an intervention designed to test the efficacy of this influence strategy is introduced. Specifically, superdiffusers were recruited to persuade their peers to take a daily multivitamin. Evidence was found consistent with the intervention's effectiveness. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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