Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia

Autor:	Mohd Khairy Kamarudin, Nur Izzati Mohamad Norzilan, Fatin Nur Ainaa Mustaffa, Masyitah Khidzir, Suhaili Alma’amun, Nasrul Hisyam Nor Muhamad, Mohd Fauzi Abu-Hussin, Nurul Izzah Noor Zainan, Abdul Hafiz Abdullah, Abdul Basit Samat-Darawi
Jazyk:	angličtina
Rok vydání:	2023
Předmět:	Renewable Energy Sustainability and the Environment Geography Planning and Development donation-based crowdfunding trust Building and Construction donation purpose Management Monitoring Policy and Law social support community quality
Zdroj:	Sustainability Volume 15 Issue 5 Pages: 4301
ISSN:	2071-1050
DOI:	10.3390/su15054301
Popis:	This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial least square structural equation modelling (PLS-SEM) approach. Path coefficient analysis is also applied to figure out the outcomes of the relationships between the components. The results showed that service and system quality greatly influenced the donors’ trust towards the donation-based crowdfunding. In addition, statistics showed that trust, quality of services, information value, and emotional support played a substantial role in explaining the donation purposes. The results could help donation-based crowdfunding platforms to enhance their success rate of donation campaigns. This study also provided a management application for each relationship and suggested helpful measures in attracting potential donors and retaining them.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6e4c8f07a746c8fdd6342c8c8bcf2009 Zobrazit plný text záznamu