Metaphors in critical Internet and digital media studies
| Autor: | Sally Wyatt |
|---|---|
| Přispěvatelé: | Technology & Society Studies, RS: FASoS MUSTS |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
future
Sociology and Political Science Computer science Metaphor science and technology studies media_common.quotation_subject Big data 050801 communication & media studies Cloud computing 050905 science studies metaphor Digital media World Wide Web 0508 media and communications digital media media_common Internet business.industry Communication ComputingMethodologies_MISCELLANEOUS 05 social sciences cloud computing The Internet 0509 other social sciences business |
| Zdroj: | New Media & Society, 23(2), 406-416. SAGE Publications Inc. |
| ISSN: | 1461-4448 |
| DOI: | 10.1177/1461444820929324 |
| Popis: | Since its very early days, metaphors have been used by various powerful social actors to try to convey what the Internet is and what it could be used for, now and in the future. In this short essay, I make a plea for critical scholars of the Internet and digital media to be simultaneously careful and imaginative in their own choice of metaphorical language. I revisit some of the early and recurring metaphors, such as frontier, highway and library, to illustrate the evocative power of metaphor. I then examine the more recent metaphors of cloud computing and (big) data flow to justify why it remains important to focus on metaphors. Scholars in critical and digital media studies not only need to deconstruct the metaphors of the powerful but they also need to contribute new metaphors and new ways of describing and thinking about the future. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|