Emerging consumer healthy lifestyles in Lithuania
| Autor: | Laura Šalčiuvienė, Jūratė Banytė, Žaneta Piligrimienė, Agnė Gadeikienė, Aistė Dovalienė, Mindaugas Kavaliauskas |
|---|---|
| Přispěvatelé: | MDPI AG (Basel, Switzerland) |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Lithuanian consumers
Geography Planning and Development TJ807-830 Management Monitoring Policy and Law TD194-195 Public opinion Renewable energy sources Klasterinė analizė Sveikata / Health Cluster analysis Lietuva (Lithuania) healthy lifestyle consumer segments self-organizing maps (SOM) cluster analysis sustainable consumption Sustainable consumption GE1-350 Vartotojai / Consumers Marketing Analysis method Environmental effects of industries and plants Self-organizing maps Tvarus vartojimas Renewable Energy Sustainability and the Environment business.industry Opinion leadership self-organizing maps(SOM) Environmental sciences Savitvarkos žemėlapiai Consumers business |
| Zdroj: | Sustainability (Basel) 2021, 13, 10056 Sustainability; Volume 13; Issue 18; Pages: 10056 Sustainability, Vol 13, Iss 10056, p 10056 (2021) |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su131810056 |
| Popis: | Consumer lifestyle is considered one of the important predictors of sustainable consumption behavior at the individual, community and societal levels. In this paper, the healthy lifestyle of consumers is analyzed and defined as the lifestyle that explains how people live in terms of health. This study focuses on consumers’ healthy lifestyle clusters and offers an updated healthy lifestyle measurement tool that can be used to segment consumers into specific segments according to six healthy lifestyle domains: physical, mental, emotional, social, spiritual and intellectual health. An online survey with 645 respondents of different socio-demographic profiles was conducted in Lithuania. Based on data collected through questionnaires, specific segments were identified using self-organizing maps and cluster analysis methods. The findings suggest that four different segments could represent consumers concerning their healthy lifestyles. The results will be of use to companies initiating marketing campaigns to target different consumer groups with their brands and offering healthy lifestyle-related products and services to consumers in Lithuania. The findings are also valuable for public policymakers and opinion leaders who foster healthy lifestyles and seek to form a public opinion regarding sustainable consumption. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|