E-consumer adoption of innovative last-mile logistics services: A comparison of behavioural models
| Autor: | Kum Fai Yuen, Yiik Diew Wong, Chee-Chong Teo, Xueqin Wang |
|---|---|
| Přispěvatelé: | School of Civil and Environmental Engineering |
| Rok vydání: | 2018 |
| Předmět: |
ComputingMilieux_THECOMPUTINGPROFESSION
business.industry 05 social sciences Innovation diffusion ComputingMilieux_PERSONALCOMPUTING E-commerce Self collection Engineering::Civil engineering::Transportation [DRNTU] General Business Management and Accounting GeneralLiterature_MISCELLANEOUS 0502 economics and business Consumer Adoption Behavior 050211 marketing Last mile Business Marketing 050203 business & management |
| Zdroj: | Total Quality Management & Business Excellence. 31:1381-1407 |
| ISSN: | 1478-3371 1478-3363 |
| DOI: | 10.1080/14783363.2018.1485484 |
| Popis: | This paper investigates consumers’ behavioural responses to innovative last-mile delivery services (self-collection as an example) in the emerging e-commerce market of Singapore. Anchored on theoretical insights from attitude theories and Diffusion of Innovation (DOI) theory, the mediating role of the e-consumers’ attitude between their beliefs and their behavioural intention is examined in three competing models. A total of 209 valid survey responses are collected and the data are analysed using Structural Equation Modelling (SEM). Our study suggests an irreplaceable mediating role of attitude in determining the desirability of innovative last-mile delivery services. In particular, a sense of relative advantage and compatibility should be communicated to e-consumers. With an inter-disciplinary effort to integrate consumers’ behaviour in the management of last-mile logistics service innovations, this study contributes to the theoretical synthesis of these two streams of research. It also represents a unique angle to manage e-consumers’ service concerns from the perceptual and the behavioural perspectives. Accepted version |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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