When can Chinese competitors catch up? Market and capability ladders and their implications for multinationals
| Autor: | Peter J. Williamson, Bin Guo, Eden Yin |
|---|---|
| Přispěvatelé: | Williamson, Peter [0000-0003-4894-6180], Apollo - University of Cambridge Repository |
| Rok vydání: | 2021 |
| Předmět: |
Marketing
International market Chinese competition Chinese market 05 social sciences Competitor analysis Competition (economics) Market economy Market segmentation Multinational corporation 0502 economics and business 050211 marketing Business Business and International Management China 050203 business & management |
| Popis: | Chinese companies have been much more successful in catching up with, and sometimes surpassing, their global competitors in some industries compared with others. This holds true in both the China and international markets. In this paper, we show how both the demand and the supply sides of an industry explain these differences, in terms of the existence of market and capability “ladders” that can help a new competitor climb from the low end, though the middle, to the top end. We then propose a number of alternative strategies that multinational companies can follow to respond to growing Chinese competition and recommend which ones are likely to be most effective, depending on the characteristics of the market and capability ladders in the industry. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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