Switched On: How the Timing of Aversive Content in Traffic Safety Videos Impact Psychophysiological Indicators of Message Processing
| Autor: | Diana Stark Ekman, Paul D. Bolls, Marcia Howell, Anthony Almond |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Adult
Male Automobile Driving Health (social science) Time Factors Emotions ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION 050801 communication & media studies 03 medical and health sciences Young Adult 0508 media and communications Humans Attention Content (Freudian dream analysis) Emotional tone 030505 public health Communication 05 social sciences Accidents Traffic Message processing Safety 0305 other medical science Psychology Arousal Cognitive psychology Psychophysiology |
| Zdroj: | Health communication. 34(13) |
| ISSN: | 1532-7027 |
| Popis: | This study investigates how timing of the introduction of unpleasant emotional tone in a traffic safety video impacts the intensity of the viewer's emotional experience. Traffic safety advertising is a multi-million-dollar business in the United States. In many instances, 30-60 s ads are produced to raise awareness of the consequences of unsafe behaviors with the expectation that simply providing information will motivate safer behaviors. Producing videos intended to generate behavior change requires a complex understanding of what motivates behavior. Behavior change theory, neuroscience, and psychophysiology all provide guidance to improve the persuasive power of traffic safety videos. This study consisted of a 3 (message tone) × 3 (video) × 4 (order) repeated measures within subjects designed experiment. Participants ( |
| Databáze: | OpenAIRE |
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