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Information and services delivered through mobile phones, ‘m-services', have transformative potential to provide rural African farmers with important agro-meteorological information. However, a greater understanding is needed regarding the types of m-services available to farmers, how farmers access that information, and possible factors affecting m-service use. With a study of smallholder farming communities in central Kenya, we examine factors affecting the likelihood of Kenyan farmers’ adoption of m-services specifically related to agriculture and livestock information, buying and selling products, and alerts about agricultural or livestock activities. According to a survey of 577 farming households, 98% of respondents own a mobile phone. Approximately 25% use it to access information about agriculture and livestock, 23% access information about buying and selling products, and 18% receive alerts. Personal smartphone ownership increases the likelihood of m-services use (p p |
