Fostering new product success through learning competences
| Autor: | Micaela Martínez-Costa, Hammady Ahmed Dine Rabeh, Daniel Jiménez-Jiménez |
|---|---|
| Přispěvatelé: | Universidad de Murcia, Centre d'Economie et de Sociologie Rurales Appliquées à l'Agriculture et aux Espaces Ruraux (CESAER), Institut National de la Recherche Agronomique (INRA)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement |
| Rok vydání: | 2017 |
| Předmět: |
Knowledge management
New product success business.industry [SDV]Life Sciences [q-bio] Strategy and Management media_common.quotation_subject 05 social sciences Management Science and Operations Research Moderation Exploitation-exploration [SHS]Humanities and Social Sciences Scarcity Resource (project management) Technological environment 8. Economic growth 0502 economics and business New product development Capability approach Manufacturing firms 050211 marketing Innovation strategy Dynamism business 050203 business & management media_common |
| Zdroj: | Technology Analysis and Strategic Management Technology Analysis and Strategic Management, Taylor & Francis (Routledge): SSH Titles, 2017, 30 (1), pp.58-70. ⟨10.1080/09537325.2017.1286010⟩ |
| ISSN: | 1465-3990 0953-7325 |
| DOI: | 10.1080/09537325.2017.1286010 |
| Popis: | International audience; Drawing on the resource-based view and the dynamic capability approach, the present paper analyses the effect of learning competences and innovation strategy on new product success (NPS). The study uses a sample of Spanish manufacturing firms. Results highlight that the new product innovation strategy is positively related to NPS and both exploration and exploitation competences. The study also finds that technological dynamism plays a moderator role in these relationships that weakens the effect of innovation strategy on both NPS and exploitation. Finally, it was also concluded that both exploitation and exploration competences not only have a positive and curvilinear effect on NPS, but also compete for scarce resources. This suggests that a balance between exploitation and exploration is needed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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