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The article is devoted to the system of goals and objectives of the shipping company, which are concentrated in accordance with the conditions of the maritime trade market. The purpose of the article is to develop the characteristics of the formation of cargo flows and the use of the production potential of maritime transport enterprises, which is determined by a set of changes in the system of global economic relations. Effective positioning of maritime transport enterprises requires taking into account transformational factors and balancing the technical and economic aspects of production with cost-effectiveness criteria. By adopting a thorough approach to managing the balance of individual maritime transport enterprises, it is possible to ensure a certain period of adequacy in relation to the external situation, thus minimizing risks and maximizing efficiency.1 |
