Commentary on 'Marketing Education and Marketing Personnel as Research Areas'

Autor:	Seymour Banks
Rok vydání:	1967
Předmět:	Marketing Research areas business.industry Public relations Sports marketing Marketing mix Marketing science Marketing education Business Business and International Management Marketing research Integrated marketing communications Marketing myopia
Zdroj:	Journal of Marketing. 31:61-63
ISSN:	1547-7185 0022-2429
DOI:	10.1177/002224296703100413
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4856a92f16d9631844817f92118b2717 https://doi.org/10.1177/002224296703100413 Zobrazit plný text záznamu Plný text ve formátu PDF