Promotion as a Factor of Strengthening the Competitive Position of Nautical Tourism of the Republic of Croatia in the Tourism Market
| Autor: | Romina Alkier, Vedran Milojica, Danijel Drpić |
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| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | Pomorski zbornik Volume 49-50 Issue 1 |
| ISSN: | 0554-6397 1848-9052 |
| Popis: | Republika Hrvatska članica je Europske Unije te kao takva mora poduzeti brojne aktivnosti s ciljem unaprjeđenja i promocije cjelokupne turističke ponude kako bi ravnopravno stala uz rame s vodećim destinacijama i ostvarila konkurentsku prednost i poziciju u europskim i svjetskim turističkim tokovima. Ona mora iskoristiti sve mogućnosti unaprjeđenja turističke ponude uz pridržavanje postulata održivog razvoja. Nautički turizam je jedan od brojnih selektivnih oblika turizma koji u Republici Hrvatskoj posjeduje veliki potencijal te se njegovom razvoju mora posvetiti zaslužena pozornost. Svrha izrade ovog rada je bila ukazati na buduće perspektive i prednosti razvoja nautičkog turizma u sklopu turističke ponude Republike Hrvatske te važnost promotivnih aktivnosti u njemu. Cilj rada je bio prikazati stanje turizma Europske Unije kao vodeće svjetske turističke regije, analizirati stanje i važnost doprinosa ponude nautičkog turizma razvoju turističkog proizvoda Republike Hrvatske s ciljem ravnopravnog uključivanja u EU turističke tokove te ponuditi daljnje razvojne i promotivne smjernice kroz osnivanje interesne zajednice Adriatica Marine i projekta Jadran-biser Mediterana. The Republic of Croatia is a European Union member, and as such it needs to undertake numerous activities with the goal of improving and promoting its total tourist offer, in order to stand at an equal level with leading destinations and to achieve a competitive advantage and position in the European and World’s Tourism flows. It needs to use all the possibilities of improving tourist offer with strict adherence to sustainable development postulates. Nautical Tourism is one of numerous selective forms of tourism in the Republic of Croatia which possesses big potential and deserved attention needs to be given to its development. The purpose of preparing this paper was to point to future prospects and advantages of the Nautical Tourism development within the tourist offer of the Republic of Croatia and to the importance of promotion activities there within. The goal of the paper was to present the actual state of tourism in the European Union as the world’s leading tourism region, to analyze the state and importance of the contribution the Nautical Tourism offer gives to the development of the Republic of Croatia tourist product, aimed at an equal inclusion in the EU tourism flows and to offer further developmental and promotional guidelines through the formation of an interest community denominated Adriatica Marine and the project named The Adriatic-Pearl of the Mediterranean. |
| Databáze: | OpenAIRE |
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