The rise and fall of wearable fitness trackers
| Autor: | Lynn Coorevits, Tanguy Coenen |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Fitness Trackers
Technology Technology and Engineering Wearable Computer science business.industry 05 social sciences Internet privacy Wearable computer Advertising General Medicine Variety (cybernetics) Adoption Attrition 0502 economics and business 050211 marketing business 050203 business & management |
| Zdroj: | Academy of Management |
| ISSN: | 2151-6561 0065-0668 |
| DOI: | 10.5465/ambpp.2016.17305abstract |
| Popis: | Wearables are becoming increasingly popular in different industries for various purposes. It is suggested that the market will reach 30 billion USD in 2020, containing a variety of products made by different companies. Yet one of the current issues is the large attrition rate of consumers no longer wearing their device. Current business models are built on technology push and therefore do not succeed in matching the technology to consumer needs. Previous studies have either focused on the technological features or adoption potential of wearables. Yet, little is known about the elements leading to attrition. Therefore the purpose of the paper is to identify the key determinants from a consumer perspective leading to dissatisfaction and eventually wearable attrition. |
| Databáze: | OpenAIRE |
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