Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana

Autor: Emmanuel Donkor, Eunice Adu Donkor, Muhammad Imran Siddique, Elena Garnevska
Rok vydání: 2021
Předmět:
Zdroj: Sustainability
Volume 13
Issue 9
Sustainability, Vol 13, Iss 5047, p 5047 (2021)
ISSN: 2071-1050
DOI: 10.3390/su13095047
Popis: Enhancing smallholder farmers’ access to reliable, ready, and direct marketing channels is a prerequisite for sustainable food supply and poverty reduction in the developing countries including Ghana. However, it is a great challenge for smallholder farmers to access direct marketing channels in Ghana. This paper analyzes the factors that influence smallholder rice farmers’ participation, and the intensity of participation, in direct marketing channels using primary data from 199 farmers in three rice-growing districts in the Northern Region of Ghana. A double hurdle model was used in the empirical analysis. The study findings show that a lower percentage of farmers sold their rice output to processors (direct marketing). Farm size, the price of rice output per 85 kg bag, access to market information, and access to credit increased farmers’ participation in direct marketing channels, whereas payment period and ownership of a bicycle reduced their participation. The study concludes that improving farmers’ access to market information and credit availability would enhance participation in direct marketing channels. The Government of New Zealand
Databáze: OpenAIRE