Eating chocolate, smelling perfume or watching video advertisement: Does it make any difference on emotional states measured at home using facial expressions?
| Autor: | Pascal Schlich, Michel Visalli, Arnaud Thomas, Benjamin Mahieu |
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| Přispěvatelé: | Centre des Sciences du Goût et de l'Alimentation [Dijon] (CSGA), Centre National de la Recherche Scientifique (CNRS)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Institut National de la Recherche Agronomique (INRA)-Université de Bourgogne (UB), Université Bourgogne Franche-Comté [COMUE] (UBFC), SensoStat, ProdInra, Migration, Institut National de la Recherche Agronomique (INRA)-Université de Bourgogne (UB)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Centre National de la Recherche Scientifique (CNRS), Projet Facial expressions |
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
0303 health sciences
Facial expression Nutrition and Dietetics 030309 nutrition & dietetics temporal analysis [SCCO.NEUR]Cognitive science/Neuroscience [SCCO.NEUR] Cognitive science/Neuroscience Advertising 04 agricultural and veterinary sciences Product type 040401 food science 03 medical and health sciences [SDV.AEN] Life Sciences [q-bio]/Food and Nutrition 0404 agricultural biotechnology home used test facial expression measurements Psychology [SDV.AEN]Life Sciences [q-bio]/Food and Nutrition ComputingMilieux_MISCELLANEOUS Food Science implicit emotions |
| Zdroj: | Food Quality and Preference Food Quality and Preference, Elsevier, 2019, 77, pp.102-108. ⟨10.1016/j.foodqual.2019.05.011⟩ 13. Pangborn sensory science symposium 13. Pangborn sensory science symposium, Jul 2019, Edinburgh, United Kingdom. 1 p., 2019 |
| ISSN: | 0950-3293 |
| Popis: | Type d'article : méthodologie, recherche et revue.; International audience; The recording of facial expressions allows for implicit measurement of emotional states over time. The present study investigated whether these recordings can be acquired, using computer webcams, when testing products at home. Three types of product spaces (chocolates, perfumes and video advertisements) were evaluated at home by 44 subjects using a facial expression measurement protocol. Each product space was composed of three products. The first objective examined the feasibility of such a home-based protocol. The second objective investigated whether several products in the same product space could be characterized and discriminated using facial expression measurements. The third objective investigated potential differences in emotional responses between the different types of products. This study showed that a protocol of facial expression measurements at home was feasible and provided conclusive results. Perfumes and video advertisements could be discriminated between them, but chocolates were not discriminated. Perfumes and video advertisements elicited a temporal pattern of implicit emotions. These findings were obtained using a new method for performing a temporal analysis of facial expression measurements that accounts for individual baselines. The strength of the emotional response depended on the product type. Watching video advertisements elicited more emotions than smelling perfumes, which elicited more emotions than eating chocolates. These results showed that facial expression measurements are more adapted to certain product types. |
| Databáze: | OpenAIRE |
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