Between Self Congruity, Destination Relationship and Memorable Tourist Experience: An Empiric Study on the Loyalty of Tourist Destination
| Autor: | Utomo Wibisono, Elia Ardyan |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
Driving factors
destination relationship media_common.quotation_subject 030209 endocrinology & metabolism Advertising 02 engineering and technology and destination loyalty Destinations lcsh:Business destination personality Structural equation modeling self congruity lcsh:Social Sciences lcsh:H 03 medical and health sciences 0302 clinical medicine memorable tourist destination 020204 information systems Loyalty 0202 electrical engineering electronic engineering information engineering Personality Psychology lcsh:HF5001-6182 Tourism media_common |
| Zdroj: | Jurnal Dinamika Manajemen, Vol 10, Iss 1, Pp 111-123 (2019) |
| ISSN: | 2337-5434 2086-0668 |
| Popis: | This study examines the driving factors that can enhance tourist destination loyalty. Respondents used were 184 domestic tourists who had traveled to Bali. Data were analyzed using Structural Equation Modeling. Amos version 21 is used to process data. These results indicate that destination personality can improve the relationship destination but memorable tourist experience can not enhance it. The personality of a tourist destination enhance self-congruity. The study also found that memorable tourist experiences and the relationship destinations has a positive impact on increasing destinations loyalty. Self-congruity has a negative effect on destination loyalty. One contribution of this research related to showing the memorable tourist experience is more likely to influence loyal decisions than destination relationships. |
| Databáze: | OpenAIRE |
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