Messenger effects in COVID-19 communication: Does the level of government matter?
| Autor: | Julia A. Wolfson, Chengxin Xu, Matthew M. Young, Sebastian Jilke, Nathen Favero |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Government
medicine.medical_specialty business.industry Public health Control (management) COVID-19 Sample (statistics) Public relations Article Test (assessment) medicine Health messaging Relevance (law) Messenger effect Social media Communication source Business Public aspects of medicine RA1-1270 Survey experiment |
| Zdroj: | Health Policy Open, Vol 2, Iss, Pp 100027-(2021) Health Policy Open Health Policy OPEN |
| ISSN: | 2590-2296 |
| Popis: | Public efforts to limit the spread of the coronavirus rely on motivating people to cooperate with the government. We test the effectiveness of different governmental messengers to encourage preventive health actions. We administered a survey experiment among a sample (n = 1,545) of respondents across the United States, presenting them with the same social media message, but experimentally varying the government sender (i.e., Federal, State, County, a combination of Federal + County, and a control condition) to test whether local relevance influences messaging efficacy. We find that in an information saturated environment the messenger does not matter. There is, however, variation in treatment response by partisanship, education, income, and the degree to which respondents are affected by the pandemic. While the main effect of the level of government on intended behavior is null, public health organizations are universally perceived as more trustworthy, relevant, and competent than anonymous messengers. |
| Databáze: | OpenAIRE |
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