Developing Encouragement Strategies For Active Mobility
| Autor: | Alexandra Millonig, Nadine Haufe, Karin Markvica |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Strategic planning
050210 logistics & transportation Knowledge management Computer science business.industry 05 social sciences 0211 other engineering and technologies 021107 urban & regional planning Information needs 02 engineering and technology Transport engineering Social group Travel behavior Modal shift Homogeneous Order (exchange) 0502 economics and business Active mobility business |
| Zdroj: | Transportation Research Procedia. 19:49-57 |
| ISSN: | 2352-1465 |
| Popis: | Promoting active mobility, i.e. walking and cycling, does not only require providing the adequate infrastructure. It is necessary to identify efficient ways to inform people and to arouse interest to actually change mobility behaviour. The challenge is to identify homogeneous (target) groups of shared mobility-related information needs and to extract appropriate group-related arguments. To develop encouragement strategies for different social groups, a milieu-based segmentation approach is applied in this paper in order to identify homogeneous groups of shared mobility-related information needs and to extract appropriate group-related arguments to promote active mobility. |
| Databáze: | OpenAIRE |
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