Influence Of Social Media In Selection Of Airlines
| Autor: | Meena Priya, Dr. R. Jayachandran |
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| Rok vydání: | 2018 |
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| DOI: | 10.5281/zenodo.1432842 |
| Popis: | Social media is a popular trend today, especially among college students. Businesses are always looking for new ways to reach customers, especially ones readying to enter the work force. The last 5 years have been a great journey for India with reference to online growth. The online users in India doubled from 120 million users in 2011 to 278 million users in 2014. Mobile phones also showed remarkable advancement with 900 million mobile connections and 220 million smart phone shipments in India in 2014 (Digital DNA 2014). The year 2014 saw a growth curve in a new government, a new leader and a boom in Internet users. Taking India online as a wheel of India’s future, India’s online population reaching 278 million users and 44% increase in computer literacy in 2014 (IAMAI AND IMRB, October 2014). {"references":["1.\tHarrigan, P., Soutar, G., Choudhury, M. M., Lowe, M. (2014). Modelling CRM in a social media age. Australasian Marketing Journal. [Available from:doi: 10.1016/j.ausmj.2014.11.001]. 2.\tJärvinen, J., Tollinen, A., Karjaluoto, H., Jayawardhena, C. (2012). Digital and Social Media Marketing Usage in B2B Industrial Section. Digital and Social Media Marketing, 22 (2), 102-117. 3.\tSwani, K., Brown, P. B., and Milne, G. R. (2014). Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications. Industrial Marketing Management, (43), 873-881. 4.\tTrainor, J. K., Andzulis, J., Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, (67), 1201-1208."]} |
| Databáze: | OpenAIRE |
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