Relevant knowledge and recipient ownership: Chinese MNCS’ knowledge transfer in Africa
| Autor: | Miao Zhang, Alan Shipman, Huaichuan Rui |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Marketing
Knowledge management Scrutiny business.industry Process (engineering) 05 social sciences 050209 industrial relations Context (language use) Competitive advantage Multinational corporation 0502 economics and business Relevance (information retrieval) Business Business and International Management business Emerging markets Knowledge transfer 050203 business & management Finance |
| Zdroj: | Journal of World Business. 51:713-728 |
| ISSN: | 1090-9516 |
| DOI: | 10.1016/j.jwb.2016.07.009 |
| Popis: | This paper examines emerging market multinational corporations’ (EMNCs’) knowledge transfer (KT) in emerging markets using case studies of Chinese MNCs (CMNCs) in Africa. CMNCs are found to transfer “relevant knowledge”, existing knowledge reconfigured so that recipients can apply it more effectively with less effort in the new context. Relevance is ensured through recipients exerting ownership of the KT process, influencing what knowledge is transferred and how it is transferred. We summarise EMNCs’ KT process in a “relevant knowledge recipient ownership model”. The model contributes to KT theory by refining and empirically testing a new type of knowledge – relevant knowledge – and a new transfer model – recipient ownership – associated with EMNCs. It leads to a “relevance-based view” in which EMNCs’ competitive advantage in emerging markets is significantly enhanced by knowledge relevance rather than superiority. This contributes to a better understanding of EMNCs’ competitiveness in emerging markets as created from distinct characteristics of their relevant knowledge (applicability, assimilability, affordability) and recipient-driven transfer (selection, scrutiny and synthesis). |
| Databáze: | OpenAIRE |
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