Factors affecting the purchase of private label food products
| Autor: | Maria Anna Pagnanelli, Marcello Sansone, Fabio Musso, Annarita Colamatteo |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
purchase frequency
030309 nutrition & dietetics media_common.quotation_subject consumer behaviour Sample (statistics) Private label purchase frequency food products consumer behaviour law.invention 03 medical and health sciences law Perception 0502 economics and business Marketing Private Labels Store Brands Price Consciousness Consumer behaviour Food products Private label Purchase frequency media_common 0303 health sciences 05 social sciences Purchasing Private Labels food products Price Consciousness Variable (computer science) CLARITY Business Management and Accounting (miscellaneous) 050211 marketing Business Store Brands Food Science |
| Popis: | PurposeThis research paper aims to understand which factors influence the purchase of private label food products, by measuring the importance of 14 variables for purchasing frequency.Design/methodology/approachData were collected through questionnaires to a sample of consumers. They have been analysed according to the extra tree classifier methodology, which allows providing a more reliable classification – compared to previous studies – of factors affecting consumers' choices of private label products.FindingsResults show that consumers' choices related to private label food products are influenced by groups of heterogeneous variables related to their perception on products, satisfaction of post-consumption, store's role and trust built over time by retailers.Research limitations/implicationsData have been collected through an online survey, which could generate the bias of self-selection; the sampling method is non-probabilistic.Practical implicationsThe study provides useful indications on the role of private labels in retailer management policies and on marketing competences and skills that are necessary for managing retailers' assortments.Originality/valueThe existing literature lacks clarity on the factors that influence the frequency of purchasing private label food products. By considering a higher number of variables than previous studies, it has been possible to classify and measure the importance of each variable included in the analysis framework adopted, also in case of correlation between variables. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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