Studying the electronic customer relationship management and its effect on bank quality outcomes
| Autor: | AM Eaidivandi, MG Farahani, ZH Rad |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2016 |
| Předmět: |
Service quality
business.industry media_common.quotation_subject 05 social sciences Applied psychology Customer relationship management Electronic Banking Service Quality Customer Satisfaction Management of Relationship with Customer Commitment Sample size determination Statistical population 0502 economics and business Enterprise relationship management 050211 marketing Customer satisfaction Quality (business) Marketing business Customer intelligence Psychology 050203 business & management media_common |
| Zdroj: | Journal of Fundamental and Applied Sciences; Vol 8, No 2 (2016): Special Issue: Part 4; 1709-1725 |
| ISSN: | 1112-9867 |
| Popis: | In this article, the researcher attempts to study theelectronic customerrelationship management and its effect on bank quality outcomes. Statistical population of thus research is all staff working at Refah Bank of Arak City. The research objective is applied and the method is survey-descriptive. The researcher has used questionnaire to collect the data in addition to library references. Sampling size is 122 based on Cochran's formula that was returned after distributing of 80 samples. Hypotheses of research have been analyzed using spss software and Spearman correlation test. The results prove all hypotheses of research.Keywords: Electronic Banking, Service Quality, Customer Satisfaction, Management ofRelationship with Customer, Commitment |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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