RETHINKING PERSUASION IN RELIGIOUS SYMBOLIC COMMUNICATION: A MARKETING POINT OF VIEW
| Autor: | Ciprian Adrian Ghinea |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
Persuasion
Praxis Apprehension lcsh:HB71-74 media_common.quotation_subject Association (object-oriented programming) lcsh:Economics as a science Symbolic communication General Medicine lcsh:Economic history and conditions Comprehension Symbol Humanity medicine lcsh:HC10-1085 Sociology Marketing medicine.symptom InformationSystems_MISCELLANEOUS media_common |
| Zdroj: | Annals of Spiru Haret University. Economic Series; Vol 19, No 3 (2019); 101-110 Annals of Spiru Haret University Economic Series, Vol 19, Iss 3, Pp 101-110 (2019) |
| ISSN: | 2393-1795 |
| Popis: | The marketing dynamics of the study and praxis of persuasion present different interweavings with the time frame chosen. Even so, we consider that the only one offering a stable reference background is religious communication, because even if interpretations may differ, the basic principles of association towards individual apprehension and comprehension remain the same. It is the author intention to try to map out possible connections between persuasion, as a symbolic process, and religious symbolic communication, by assuming that, in a Biblical sense, communication is intrinsic to the act of being of all humanity. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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