Obesity: the link between stigma and perceived responsibility

Autor: Andréa Gourmelen, Angélique Rodhain
Přispěvatelé: Université de Montpellier (UM), Montpellier Research in Management (MRM), Université Montpellier 1 (UM1)-Université Paul-Valéry - Montpellier 3 (UPVM)-Université Montpellier 2 - Sciences et Techniques (UM2)-Université de Perpignan Via Domitia (UPVD)-Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School-Université de Montpellier (UM), Fondation sciences sociales - Lauréate Promotion 2016, Université Paul-Valéry - Montpellier 3 (UPVM)-Université de Perpignan Via Domitia (UPVD)-Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School-Université de Montpellier (UM), Université Montpellier 1 (UM1)-Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School-Université Paul-Valéry - Montpellier 3 (UPVM)-Université de Montpellier (UM)-Université Montpellier 2 - Sciences et Techniques (UM2)-Université de Perpignan Via Domitia (UPVD)
Jazyk: angličtina
Rok vydání: 2018
Předmět:
Zdroj: Journal of Marketing Management
Journal of Marketing Management, Westburn Publishers, 2018, 34 (15-16), pp.1418-1439. ⟨10.1080/0267257X.2018.1550105⟩
ISSN: 0267-257X
DOI: 10.1080/0267257X.2018.1550105⟩
Popis: International audience; This study explores the link between stigma and perceived responsibility in the context of obesity, through the lens of attribution theory. The life narratives of three obese individuals and the verbalisations from semi-structured interviews with 60 young people (as potential stigmatisers) were collected to compare viewpoints about the perceived responsibility for carrying the stigma. First, in addition to internal and external responsibilities, the in-between case of luck appears as an alternative for both targets and potential stigmatisers. Second, the viewpoints diverge most regarding coping strategies: obese people are perceived as implementing disengagement strategies, whereas they themselves declare engagement strategies. Third, the targets reported a lived market stigma that is imperceptible to the observer’s eye. We conclude by discussing cultural factors like the femininity/masculinity dimension.
Databáze: OpenAIRE