Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period

Autor: Leslier Valenzuela-Fernández, Ignacio Munoz Quezada, José M. Merigo
Rok vydání: 2022
Předmět:
Zdroj: Journal of Global Scholars of Marketing Science. :1-33
ISSN: 2163-9167
2163-9159
DOI: 10.1080/21639159.2021.1986098
Databáze: OpenAIRE