| Autor: |
Middelkoop, van, M., Arentze, T.A., Borgers, A.W.J., Timmermans, H.J.P. |
| Přispěvatelé: |
Urban Planning and Transportation |
| Jazyk: |
angličtina |
| Rok vydání: |
2007 |
| Předmět: |
|
| Zdroj: |
Journal of Travel and Tourism Marketing, 21(4), 109-120. Routledge Taylor & Francis Group |
| ISSN: |
1054-8408 |
| DOI: |
10.1300/J073v21n04_08 |
| Popis: |
This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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