Behavioural intention of tourists towards volunteer tourism: A developing country perspective
| Autor: | Ali Khan, Shahzar, Khan, Verda, Khan, Mohd Asif |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: |
Social Psychology
Theory of planned behaviour India Behavioural intention Tourismus Freizeitforschung Freizeitsoziologie volunteerism ddc:150 Persönlichkeit motivation Entwicklungsland ddc:330 Psychology Indien Social sciences sociology anthropology E7 Sozialwissenschaften Soziologie Volunteer tourism L52 developing country Potential volunteer tourists Freiwilligenarbeit Altruismus Psychologie altruism personality Leisure Research tourism ddc:300 L83 Motivations Sozialpsychologie |
| Zdroj: | Journal of Tourism, Heritage & Services Marketing |
| Popis: | Purpose: Although volunteer tourism has been studied via several theoretical lenses, little is known about the behavioural intention of potential volunteer tourists from developing nations. This study aimed to identify the behavioural intention of potential volunteer tourists and the factors motivating them. This study extends the theory of planned behaviour (TPB) to identify the potential volunteer tourists’ behavioural intentions by adding four motivations: altruism, personal development, escape, and travel. Methods: A total of 272 valid responses were collected through an online survey. SmartPLS 3.0 was used to test the hypotheses. Results: The findings indicate that attitude, perceived behavioural control, subjective norms, escape, and personal development positively influences potential volunteer tourists’ intention to take part in volunteer tourism programs. However, altruism and travel do not influence the potential volunteer tourists’ intention to take part in volunteer tourism programs. Implications: Volunteer tourism organisers will get help from the present study’s findings to design or improve volunteer tourism programs and activities accordingly, resulting in improved volunteer tourism experiences and, ultimately, impacting the tourists’ intention to take part in volunteer tourism programs. SUBMITTED: SEP 2022, REVISION SUBMITTED: DEC 2022, 2nd REVISION SUBMITTED: FEB 2023, 3rd REVISION SUBMITTED: APR 2023, ACCEPTED: MAY 2023, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 10 JUNE 2023 |
| Databáze: | OpenAIRE |
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