The perils of pleasing: Innovation-stifling effects of customized service provision

Autor:	Janssen, Matthijs J., Frenken, Koen, Tur, Elena M., Alexiev, Alexander S., Dynamics of Innovation Systems, Innovation Studies
Přispěvatelé:	Technology, Innovation & Society, Dynamics of Innovation Systems, Innovation Studies
Rok vydání:	2022
Předmět:	Economics and Econometrics NK Business Management and Accounting(all) SDG 9 – Industrie innovatie en infrastructuur Capabilities General Business Management and Accounting and Infrastructure Business SDG 9 - Industry Innovation and Infrastructure Customer feedback Evolutionary search Innovation SDG 9 - Industry Management and Accounting(all) Customization Simulation
Zdroj:	Journal of Evolutionary Economics, 32(4), 1231. Springer New York Journal of Evolutionary Economics, 32(4), 1231-1264. Springer
ISSN:	1432-1386 0936-9937
DOI:	10.1007/s00191-022-00784-5
Popis:	Sensing customer needs capabilities generally help firms to utilize customer feedback. Yet, as research linking micro-economics to industrial dynamics has shown, a strong focus on such feedback may prevent an adequate response to more promising market developments. We analyse this tension for firms providing customized services, whose innovativeness heavily depends on customer input. By drawing upon an NK search model, we simulate various interactive search strategies. Our simulations result in hypotheses concerning the strategies’ relation to innovation-based turnover. We use survey data from 292 firms to substantiate our expectations empirically. Both our simulation and regression results point to a positive influence on turnover of sensing customer needs and of customer feedback. While the interaction effect is positive for non-customizing service providers, it is negative for their customizing counterparts. The latter group may fail to exploit their inventiveness, as they concentrate on tuning new services to the specific needs of existing customers rather than turning them into more widely marketable innovations.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::164f16b4ba3c89f8935b2129a5632fef https://doi.org/10.1007/s00191-022-00784-5 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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