Retirement planning: its application to marketing practices
Autor: | Ramendra Thakur, Dhoha AlSaleh, Dena Hale |
---|---|
Rok vydání: | 2020 |
Předmět: |
Adult
Male Marketing Aging Financing Personal Health Knowledge Attitudes Practice Retirement 030505 public health Process (engineering) 05 social sciences Health knowledge Middle Aged Retirement planning 03 medical and health sciences Quality of life (healthcare) 0502 economics and business General Health Professions Quality of Life Humans 050211 marketing Female 0305 other medical science Psychology Aged |
Zdroj: | Health marketing quarterly. 37(2) |
ISSN: | 1545-0864 |
Popis: | Aging is an inevitable process that brings with it new challenges and concerns. This study examines the drivers (e.g., financial knowledge, health knowledge, concerns of older adults, and quality of life of the aging person) of retirement planning. Data collected by NCOA from a nationally representative sample of 3,048 community-residing adults was utilized. Multiple regression was used for testing of hypotheses. Results indicate: Indicators of quality of life (SEI), Health knowledge (SHK), and concerns of aging (SCA) are important predictors of retirement planning, and Financial knowledge (SFK) of the aged person is a predictor of planning in the opposite direction. |
Databáze: | OpenAIRE |
Externí odkaz: | |
Nepřihlášeným uživatelům se plný text nezobrazuje | K zobrazení výsledku je třeba se přihlásit. |