Enhancing customer experience through technological innovation in traditional travel agencies: evidences from Italy
| Autor: | Laura Bravi, Mauro Dini, Simone Splendiani, Tonino Pencarelli |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
digital technologies
Customer experience Knowledge management business.industry Process (engineering) 05 social sciences Geography Planning and Development Travel agencies Travel agencies ICT customer experience tourism distribution digital technologies customer experience Information and Communications Technology ICT Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing business tourism distribution 050212 sport leisure & tourism |
| Zdroj: | Current Issues in Tourism. 24:590-596 |
| ISSN: | 1747-7603 1368-3500 |
| Popis: | The study focuses on the adoption of Information and Communication Technologies (ICT) by traditional Travel Agencies (TAs) in the relationship with customers during the in-store purchase process. A... |
| Databáze: | OpenAIRE |
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