A Study of the Factors Influencing the Decisions of the Investors to Invest in SIP of the Buldhana Region
| Autor: | Yogesh Kashiram Katre, Bilal Husain |
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| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| DOI: | 10.5281/zenodo.7941981 |
| Popis: | SIP act as a medium for retail investors to invest their savings in the professional fund’s management system, irrespective of the sum invested. It enables the masses to enter the Indian Financial Market with much more ease. Indian SIP industry is growing rapidly which is reflected by the growth in assets under management under various AMCs year on year. Investment in SIP is less risky when compared to investment in the equities market. Less risk combined with moderate returns and professional management act as a magnet for risk-averse investors to invest their savings in the financial markets. This project aims at finding out the factors affecting investment decisions on SIP and the impact of behavioral factors on an investor. This project also aims at finding the factors that prevent people from investing in SIP. The findings will help SIP companies to identify the areas required for improvement and can also improve their marketing strategies. It will help the SIP companies to create new and innovative products according to the orientation of investors. Investor perception cites a significant impact on the investment decisionmaking process. It is important to understand a few basic factors such as the level of awareness and impact of the date of inception of the fund which plays a significant role in guiding the investment decisionmaking process of a retail investor. IJSRED-International Journal of Scientific Research and Engineering Development |
| Databáze: | OpenAIRE |
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