Analysis of the factors that influence adoption of information from managerial responses to negative electronic word-of-mouth

Autor:	Fayiz Shrafat, Dia Zeglat, Waed Ensour, Nael M. Sarhan
Rok vydání:	2021
Předmět:	Electronic word of mouth Source credibility Management of Technology and Innovation Argument quality Advertising Management Science and Operations Research Psychology Industrial and Manufacturing Engineering
Zdroj:	International Journal of Services and Operations Management. 39:495
ISSN:	1744-2389 1744-2370
DOI:	10.1504/ijsom.2021.117639
Popis:	The purpose of this study was to identify the informational determinants of persuasive managerial responses to negative e-WOM, when recipients accept managerial response information, and which fact...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::103746270a0297297ed12423658ea985 https://doi.org/10.1504/ijsom.2021.117639 Zobrazit plný text záznamu