What Leads to Prosocial Behaviors on Social Networking Services : A Tripartite Model
| Autor: | Soumya Ray, Jungwon Kuem, Sung S. Kim, Mikko T. Siponen |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Information Systems and Management
02 engineering and technology Organizational commitment Management Science and Operations Research SNS structural equation modeling Structural equation modeling Management Information Systems Social support 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering user commitment Obligation Constraint (mathematics) ta113 activity in social networks social networking 05 social sciences social support Computer Science Applications Active participation social network content Prosocial behavior user satisfaction 050211 marketing Psychology Social psychology Mechanism (sociology) |
| Zdroj: | Journal of Management Information Systems. 34(1):40-70 |
| ISSN: | 0742-1222 |
| Popis: | The major challenge for social networking services (SNS) has been in getting users to exhibit prosocial behavior by active participation in creating and sharing content. We seek to integrate and reconcile the varying, and sometimes conflicting, explanations of prosocial behaviors at SNS. Rooted in postadoption behavior and commitment theory, our study offers three distinct mechanisms that regulate how one’s experience at an SNS translates into commitment that leads to prosocial behavior. In particular, satisfaction, affective commitment, and active participation substantiate a dedication-based mechanism; past investments, continuance commitment, and resulting inattention to alternatives form a constraint-based mechanism; and social support, normative commitment and users’ intentions to moderate comments are a third, obligation-based mechanism. We empirically tested this tripartite model against data collected from actual Facebook users. The results of our analysis supported the proposed relationsh... |
| Databáze: | OpenAIRE |
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