Mothers’ self-representations and representations of childhood on social media
| Autor: | Minna Kallioharju, Terhi-Anna Wilska, Annamari Vänskä |
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| Přispěvatelé: | University of Jyväskylä, Department of Design, Aalto-yliopisto, Aalto University |
| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: |
Consumption
vanhemmuus Economics Econometrics and Finance (miscellaneous) ulkonäkö sosiaalinen media Sharenting lapset (ikäryhmät) kulutus Social media representaatio yksityisyys Online media Other media and children Children’s clothing Children’s fashion Life-span and Life-course Studies valokuvat Self-representation itseilmaisu Motherhood kuluttajakäyttäytyminen äidit Childhood Extended self muoti Purchase requests |
| Popis: | Funding Information: This work was supported by Kone Foundation, Academy of Finland (#320370), Strategic Research Council (#327237), Strategic Research Council (#327395), Intimacy in Data-driven Culture (IDA). The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. Publisher Copyright: © 2023, Minna Kallioharju, Terhi-Anna Wilska and Annamari Vänskä. Purpose: The purpose of this paper is to examine mothers’ social media accounts that focus on children’s fashion. The authors probed children’s fashion photo practices as representations of the mothers’ extended self and the kind of childhood representations produced by the social media accounts. They also investigated mothers’ perceptions of children’s privacy when engaging in sharenting – the sharing of information about children or parenting online. Design/methodology/approach: The study is based on 16 semi-structured interviews with Finnish mothers who had Instagram accounts focusing on children’s fashion. Findings: Children’s fashion photos play a diverse role in mothers’ identity work. The photos can be used to express a mother’s taste and aesthetic skills, to express values, to fit into peer groups and to store memories of oneself and the children. Through the photos, representations of the prevailing Finnish childhood ideals, such as authenticity, naturalness and playfulness, are reproduced. The mothers perceived the children as part of their extended self and justified sharenting with mother- and child-centered arguments. Originality/value: Through shedding light on the practices of social media fashion photography, this paper provides insights into how commercialism and social media shape cultural expectations for both motherhood and childhood. The paper contributes to previous research on sharenting, extending it to the context of fashion photography. |
| Databáze: | OpenAIRE |
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