Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991

Autor:	Morgan Spencer, Sudev Sheth, Geoffrey Jones
Rok vydání:	2021
Předmět:	History Hollywood 060106 history of social sciences business.industry 05 social sciences Gender studies 06 humanities and the arts Film industry CONTEST Entertainment Movie theater Political science 0502 economics and business Male gaze Agency (sociology) Business Management and Accounting (miscellaneous) Mainstream 0601 history and archaeology Business and International Management business 050203 business & management
Zdroj:	Business History Review. 95:483-515
ISSN:	2044-768X 0007-6805
DOI:	10.1017/s0007680521000118
Popis:	This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin over darker skin, and its preference for presenting women in stereotypical ways lacking agency. The influence of film content was especially significant in India as audiences often lacked alternative sources of entertainment and information. It was left to parallel, and often regional, cinemas in India to contest skin color and gender stereotypes entrenched in mainstream media. As conventional archival sources for this history are lacking, the article employs new evidence from oral histories of producers and actors.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ff72b681151b36ce4a1acba1d65acff9 https://doi.org/10.1017/s0007680521000118 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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