| Popis: |
Brands choose to sponsor a sportsperson as a way to reach out to their consumers. Sports personalities are considered as vehicles for advertisements or product endorsements, and athletes who carry symbolic messages can attract companies seeking effective endorsers. Athletes carry powerful images, have a mass international audience, and appeal to all classes. For the first time, Forbes’ list of the 100 top-earning athletes of 2018 contains no women. This list is an annual rich list of athletes around the world and consists of their earnings from endorsements, prize money, salaries and bonuses, and appearance fees. |
