The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness
| Autor: | Eun-Young Rhee, Dae-Geun Jun |
|---|---|
| Rok vydání: | 2008 |
| Předmět: |
Polymers and Plastics
business.industry Materials Science (miscellaneous) Human Factors and Ergonomics Clothing Industrial and Manufacturing Engineering Adult women Arts and Humanities (miscellaneous) Conceptual structure Survey instrument Risk taking Young female Psychology business Social psychology Social Sciences (miscellaneous) |
| Zdroj: | Journal of the Korean Society of Clothing and Textiles. 32:1739-1749 |
| ISSN: | 1225-1151 |
| DOI: | 10.5850/jksct.2008.32.11.1739 |
| Popis: | This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women`s fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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