| Popis: |
As a rule, the “legacy of a mega-event” means the collection of rebuilt buildings, roads and other structures and the improvement of local infrastructure. It is known that the organization of mega-events entails the intensive development of a number of industries and markets for a city, region and country. Preparations for mega-events triggered new social challenges in the industry. The expected reception of a large number of foreign tourists stimulated a new approach to the training of personnel and the key competencies of management and line personnel, primarily in the implementation of intercultural communications not only in verbal communication, but also in the design and presentation of tourist products and individual services. It should be also mentioned the search for new technological opportunities in tourism logistics, receiving and servicing tourists with religious and cultural assumptions. The development of the digital tourism economy from the FAN ID project to the search for new digital solutions in the presentation and promotion of tourism products of the regions was especially indicative. In the framework of this article, the authors made an attempt to focus on the study of the formation of a comfortable environment for fans and tourists during the 2018 FIFA World Cup in Russia, as well as on the subsequent use of the received mostly “intangible” heritage in order to develop the digital tourism economy and to give answers to new social challenges. |
