No accounting for difference [global account management]

Autor:	P. Cheverton
Rok vydání:	2008
Předmět:	Knowledge management Key account management business.industry Electrical and Electronic Engineering business
Zdroj:	Engineering & Technology. 3:78-81
ISSN:	1750-9645 1750-9637
DOI:	10.1049/et:20080712
Popis:	Organisations wishing to deal with their truly global clients need a strategy that goes beyond the traditional servicing of international accounts. Global Account Management (GAM) is a technique that should be considered. While based on similar processes and tools, the challenges of Global Account Management go far beyond those of nationally based Key Account Management (KAM). Geography and time zones apart, there is the organisational and structural complexity of GAM. The supplier's nationally based organisations are likely to be built the way they are for very good reason: meeting local needs, not global ones.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::fc4e61634862ca64bd6ea1713faf1759 https://doi.org/10.1049/et:20080712 Zobrazit plný text záznamu